The Most Popular Accessories Across Europe
From watches to rings, sunglasses to gloves, Trendhim reveals the most popular fashion accessories currently dominating the European fashion market.
Integral to bringing an outfit together, fashion accessories are the ideal way to add hints of your personality into what you wear. As patterns, colors and styles come in and out of fashion, accessories such as watches, rings, chains, gloves and more, remain staples to a complete wardrobe, withstanding trend shifts.
To offer insight into the current European fashion landscape, we analyzed Google search data across the last year (January 2022-2023) across European countries to reveal the most-searched accessory within each.
Europe’s Most Searched Fashion Accessories
In the UK, watches are the most popular accessory at 3,183,000 searches. This is followed by rings and sunglasses. However, rings are the most searched accessory across all European countries in our dataset - generating 7.7 million searches in the last year.
Accessory - Total searches (Jan 22 - Jan 23)*
Rings - 7,719,330
Watches - 7,666,270
Sunglasses - 3,760,940
Bracelets - 2,501,480
Necklaces - 2,139,250
Ties - 1,460,520
Scarves - 1,305,210
Gloves - 1,056,310
Belts - 868,240
Cufflinks - 711,600
Bow ties - 286,100
Pocket squares - 211,750
Tie clips - 162,620
*across European countries in our dataset (excl. Russia, see caveats)
In France, bracelets came out on top with 728,000 searches - and in Spain, ties generated 333,500 searches in the last year, making them the top most-searched accessory. Whilst in Monaco, sunglasses take the top spot.
Reflecting the colder climates, in Belarus, gloves are the second most-searched accessory - and in Sweden, scarves are the third most-searched accessory.
How To Style Popular Accessories
If you’re keen to keep up with the European fashion trends, then we’re here to help. Here are some timeless ways men can style some of the most popular accessories revealed in our research to give your everyday outfits more of an edge.
Watches
Believe it or not, there’s a right way to wear a watch when it comes to being fashionable. Whilst it may not be as crucial to your day-to-day outfits, more formal events that require you to be suited and booted can be totally altered by the way you choose to style this popular accessory.
Generally, you need to think about the metal color, strap material and style of your watch, depending on what you’re wearing. Wear your watch loose enough to have full use of your wrist and never, ever, wear your watch over a shirt sleeve. For more dos and don'ts of watch styling, visit our guide on How To Wear A Men’s Watch With Style.
Ternion | Gold-Tone Dual-Time Watch With White Dial & Rust Leather Strap
$149.00
Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Gold-Tone Movement
$269.00
$215.20
Orrin | Gold-Tone Moonphase Watch With Gold-Tone Dial & Forest Green Leather Strap
$149.00
Ternion | Black and Gold-tone Dual-time Watch
$149.00
Dante II | Silver-Tone Stainless Steel Skeleton Watch With Silver-Tone Dial
$269.00
$215.20
Kevil | Dark Grey Slim Dress Watch With Dark Grey Dial & Brown Leather Strap
$149.00
Cicero | Gold-Tone With Green Dial Vintage Chronograph Brown Leather Watch
$269.00
$215.20
Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Silver-Tone Movement
$269.00
$215.20
Dante II | Gold-Tone & Black Stainless Steel Skeleton Watch With Black Dial
$269.00
$215.20
Moment | Rose Gold-Tone Minimalist Dress Watch With White Dial & Rust Leather Strap
$89.90
$71.92
Memento Mori | Black Stainless Steel Skull Watch
$179.00
Timon | Grey Mother-of-Pearl Automatic Leather Watch
$269.00
$215.20
Casio Vintage AQ-230A-1DMQYES
$74.90
$67.41
Dante II | Gunmetal Grey Stainless Steel Skeleton Watch With Gunmetal Dial
$285.00
$228.00
Major | Gold-Tone Minimalist Stainless Steel Watch With Gold-Tone Dial
$109.00
Ace | Gold-Tone Stainless Steel Watch With Roulette Dial
$195.00
$156.00
Troika II | Gold-Tone Dual-Time Watch With White Dial & Brown Leather Strap
$179.00
Aviator | Silver-Tone Aviator Watch With Blue Dial, White Numbers, Arms & Rust Strap
$195.00
Phantom | Black Stainless Steel Skeleton Watch With Black Dial
$74.90
Motus | Silver-Tone Automatic Skeleton Watch With Chocolate Brown Leather Strap
$225.00
$180.00
Rings
Throughout history, rings have been an empowering accessory for men, and it is no different in the present day. There are a few key tips for styling Europe's most popular fashion accessory to ensure it accentuates your style.
Go subtle or go statement, there’s no in-between when it comes to styling rings. We recommend no more than three rings per hand - this will make typing a little easier! Other key ring styling rules have been broken down in our 4 Style Tips for Wearing Men’s Rings.
Gold-tone Surgical Steel Compass Signet Ring
$44.90
$35.92
Orisun | Silver-Tone Stainless Steel Apatite Stone Signet Ring
$39.90
$31.92
Sentio | Silver-Tone Stainless Steel Flexible Mesh Ring
$19.90
$13.93
Sentio | Silver-Tone Stainless Steel Curb Chain Ring
$29.90
$23.92
Silver-tone Surgical Steel Compass Signet Ring
$34.90
$27.92
Silver-Tone Stainless Steel Owl Of Athena Signet Ring
$49.90
Orisun | Gold-Tone African Jade Signet Ring
$44.90
$35.92
Gravel | Silver-Tone Stainless Steel With Black Onyx Signet Ring
$39.90
$31.92
Enthumema | 1/3" (8 mm) Brushed Black Stainless Steel Fidget Ring
$44.90
Aesop | 8 mm Black Titanium With Silver-Tone Edges Ring
$44.90
7 mm Matte Silver-Tone Stainless Steel Ring
$34.90
7 mm Matte Black Stainless Steel Ring
$29.90
$20.93
Evan | 7 mm Silver-Tone Stainless Steel With Trinity Knot Pattern Celtic Ring
$49.90
$34.93
1/5" (5 mm) Matte Black Adjustable Stainless Steel Ring
$29.90
$23.92
Pearce | 6 mm Silver-Tone Stainless Steel With Twisted Look Ring
$49.90
Silver-Tone Round Stainless Steel Signet Ring
$39.90
Obelius | Vintage Silver-tone Laurel Wreath Ring
$44.90
Sentio | Black Patterned Stainless Steel Ring
$29.90
$23.92
Ferrum | 8 mm Brushed & Polished Silver-Tone Stainless Steel Double Grooved Ring
$39.90
$27.93
Gravel | Gold-Tone & Red Onyx Signet Ring
$39.90
$31.92
Bracelets
The key to styling men’s bracelets is the illusion of effortlessness. Whilst you may care enough to be researching how best to wear bracelets, your style should appear natural and unbothered. Some key ways to do this include ensuring your bracelets fit well, opting for natural materials and matching your bracelet style to the occasion. Explore more in our guide How To Style Men’s Bracelets Without Overdoing It.
Icon | Black Leather, Onyx & Tiger's Eye Double Bracelet
$49.90
$39.92
Black Lava Rock, Onyx & Coconut Bracelet Set
$29.90
$20.93
Black & Natural Wooden Bracelet Set
$29.90
$23.92
Roy | All Black Leather & Stainless Steel Wrap Bracelet
$44.90
$35.92
Miro | Black Lava Rock, Coconut & Tiger's Eye Bracelet Set
$29.90
Red, Brown & Black With Wood, Coconut & Cotton Bracelet Set
$19.90
$15.92
Icon | Black Leather & Grey Jasper Double Bracelet
$49.90
$39.92
Icon | Black Leather & Lava Rock Double Bracelet
$49.90
$39.92
6mm Silver-Tone Stainless Steel Curb Chain Bracelet
$34.90
$27.92
Naxos | Black Braided Leather & Red Tiger's Eye Bracelet
$44.90
$35.92
Miro | Black Lava Rock & Natural Stone Bracelet Set
$29.90
Wrap-around Brown Leather Adjustable Bracelet
$19.90
$15.92
8mm Silver-Tone Stainless Steel Curb Chain Bracelet
$34.90
$27.92
Yellow, Red & Blue Braided Yarn Bracelet Set
$19.90
$13.93
Miro | Black Lava Rock & Blue Agate Bracelet Set
$29.90
Black Leather & Yellow Tiger's Eye Double Bracelet
$49.90
$39.92
Black Onyx & Pear Tree Wooden Bracelet Set
$19.90
Icon | Black Leather & Silver-Tone Stainless Steel Bracelet
$49.90
$39.92
White Turquoise & Stainless Steel Bracelet
$19.90
All Black Braided Leather & Stainless Steel Bracelet
$44.90
$31.43
Sunglasses
A summer staple, sunglasses are an easy way to look cool - whatever you’re wearing. The key to styling sunglasses is to choose a pair that best compliments your face shape i.e. rounded sunglasses for square-shaped heads or rectangular sunglasses for round heads. For men, the top of your sunglasses should follow the line of your eyebrows and, it might go without saying, but don’t wear sunglasses in the dark - you don’t look cool, you just look silly.
More sunglasses styling tips can be found in our Sunglasses Guide.
Black & Black Rectangular Sunglasses
$29.90
$23.92
Black & Black Slim Sunglasses
$29.90
$23.92
Black Classic Biker Sunglasses
$29.90
$23.92
Brown & Yellow Aviator Sunglasses
$19.90
$15.92
Silver-tone & Dark Violet Gradient Stainless Steel Polarised Square Aviator Sunglasses
$74.90
$59.92
Gold-Tone & Grey Polarised Sunglasses
$19.90
$15.92
Wade | Retro Yellow & Terracotta Polarized Sunglasses
$49.90
$34.93
Black & Black Wrap Around Biker Sunglasses
$29.90
$23.92
Brown Aviator Sunglasses
$19.90
$15.92
Wade | Round Black & Dark Grey Polarised Sunglasses
$29.90
$23.92
Brown Gradient Geometric Horn Rimmed Sunglasses
$19.90
$15.92
Black Geometric Horn Rimmed Sunglasses
$19.90
$15.92
Black & Grey Polarised Sunglasses
$29.90
$23.92
Dandy Green Polarized Sunglasses
$19.90
$15.92
Dandy Silver-Tone Polarized Round Sunglasses
$19.90
$15.92
Occasus | Round Black Titanium Polarized Sunglasses
$109.00
Tortoise Shell & Brown Round Polarised Sunglasses
$59.90
$47.92
Gold-Tone & Terracotta Aviator Sunglasses
$19.90
$15.92
Wade | Clear & Forest Green Polarised Square Sunglasses
$49.90
$39.92
Gold-Tone & Army Green Groovy Sunglasses
$19.90
$15.92
Necklaces
Know what story you want to tell when it comes to the chain you choose to wear. Whether it’s an engraved dog tag, a simple chain or a pendant, each can convey a particular message about the type of style you prefer and the personality beneath the look.
Match the metal hue of your chain to the rest of your accessories for a complete metallic look that accentuates your chosen color palette and provides a well-rounded look.
Check out our Ultimate Guide To Necklaces for more styling tips.
6 mm Black Stainless Steel Cuban Chain Necklace
$44.90
$35.92
4 mm Silver-Tone Stainless Steel Curb Chain Necklace
$39.90
$27.93
6 mm Silver-Tone Stainless Steel Cuban Chain Necklace
$44.90
$31.43
2 mm Silver-Tone Stainless Steel Curb Chain Necklace
$39.90
$27.93
1/5" (4 mm) Gold-Tone Curb Chain Necklace
$39.90
$27.93
Amager | 8 mm Silver-Tone Stainless Steel Cable Chain Necklace
$49.90
$39.92
8 mm Silver-Tone Stainless Steel Cuban Chain Necklace
$44.90
$31.43
4 mm Black Stainless Steel Curb Chain Necklace
$39.90
$31.92
Silver-Tone Stainless Steel Cross Cable Chain Necklace
$34.90
$24.43
8 mm Black Stainless Steel Cuban Chain Necklace
$44.90
$35.92
10 mm Black Stainless Steel Cuban Chain Necklace
$44.90
$35.92
Essentials | 1/5" (4 mm) Gold-Tone Cable Chain Necklace
$44.90
$35.92
Obelius | Vintage Silver-Tone Stainless Steel Owl Of Athena & Gold-Tone Coin Cable Chain Necklace
$59.90
Essentials | 1/4" (6 mm) Gunmetal Black Rope Chain Necklace
$44.90
$35.92
Essentials | 1/16" (2 mm) Silver-Tone Cable Chain Necklace
$44.90
$35.92
1/16" (2 mm) Gold-Tone Curb Chain Necklace
$39.90
$27.93
Essentials | 1/5" (4 mm) Silver-Tone Herringbone Chain Necklace
$44.90
$35.92
Essentials | 1/32" (1 mm) Gold-Tone Snake Chain Necklace
$34.90
$27.92
Gunmetal Stainless Steel With Inlined Cross Cable Chain Necklace
$39.90
$27.93
Varietas | Beaded Surgical Steel Rosary
$39.90
Ties
Last, but not least. The tie may be an archaic fashion accessory, but it has withstood the test of time and continues to rank popular across Europe. Ranging in styles, colors, lengths, and widths, the tie is yet another versatile fashion accessory that can make or break formal attire.
As we touch upon in our piece, How To Wear Neck Ties it’s the material of a tie that can really make it the centerpiece of a successful outfit. Silk neckties are ideal for luxury, high-end events, whereas woolen ties provide a more rustic look. The decision you make can, pardon the pun, really tie together your look and make the statement you intend.
2 3/8" (6 cm) Cognac Grosgrain Skinny Tie
$29.90
Wooden Tie Hanger
$14.90
Cognac Necktie and Pocket Square
$34.90
$27.92
Basic Dark Brown Polyester Tie
$29.90
$23.92
Black Tie & Pocket Square
$34.90
$24.43
Boho | Dark Brown & Orange Bird Pattern Silk Tie
$44.90
$35.92
Boho | Dark Blue & Orange Bird Pattern Silk Tie
$44.90
$35.92
2 3/8" (6 cm) Sea Green Satin Skinny Tie
$29.90
$23.92
3 1/8" (8 cm) Cognac Satin Tie
$34.90
$27.92
Basic Wide Salmon Pink Polyester Tie
$34.90
$27.92
2 3/8" (6 cm) Light Green Grosgrain Skinny Tie
$29.90
Basic Light Brown Polyester Tie
$29.90
$23.92
Mustard Yellow & White Patterned Silk Tie
$44.90
$35.92
Suit Accessory Gift Box | Black, Yellow & Silver-Tone Set
$59.90
$47.92
3 1/8" (8 cm) Crimson Satin Tie
$34.90
$27.92
Light Green & Orange Vintage Print Silk Tie
$44.90
$35.92
2 3/8" (6 cm) Arctic Blue Satin Skinny Tie
$29.90
$20.93
Basic Terracotta Polyester Tie
$29.90
$23.92
Portfolio-Style Tie Case
$12.90
$10.32
2 3/8" (6 cm) Light Violet Grosgrain Skinny Tie
$29.90