Our Brands
Looking for a specific brand that aligns with your story? Check out our house brands and find your match.
Trendhim has grown from a men’s accessory reseller to an international e-commerce juggernaut with over 6,000 unique products under 13 house brands. Each piece is carefully designed in Denmark and is crafted to tell a different story.
WAYKINS
Waykins is carefree, always on the go and always ready for an adventure.
We can’t send you to the beach, but our accessories can ignite your memories and remind you to stay adventurous.
FAWLER
Fawler is for the man who understands the importance of investing in quality and the longevity that comes from craftsmanship. He owns his choices and takes pride in staying authentic to his values and ideals.
BOHEMIAN REVOLT
Bohemian Revolt lets you be you... even when you have to suit up. Never be boring!
MOODY MASON
Moody Mason is a jewelry brand for real men – the commander and the guy who loves getting his hands dirty, the troublemaker and the good dad who did crazy things when he was younger and isn’t quite ready to give that up for the suburbs. Moody Mason isn’t just one thing. Why should you be?
LAZY BEAR
Lazy Bear is for the urban explorer. The one who looks at a concrete jungle and only sees the jungle. Life is meant to be lived – pack for it.
SALT & HIDE
Salt & Hide understands that there’s a new destination around every corner and that we see the world differently with each step. Our appreciation for natural materials extends beyond the coloring, textures, and sensations… it reminds us of a place that we haven’t seen yet, a journey not yet walked and ignites our passion to get there.
SIDEGREN
Sidegren represents contemporary Scandinavian design and lifestyle. Each carefully thought-out piece must have a purpose beyond its minimal aesthetic and, in true Danish style, blend seamlessly with functionality.
LUCLEON
Not every situation requires a roaring statement to gain attention. Lucleon is for the man who understands how to make an impact without needing to demand attention. It’s his quiet confidence and strength that makes him a lion – not his roar.
New Collections
Waterproof Watches with Sapphire Glass
Your story never stops, so why should your watch? With 100-meter water resistance, 316L stainless steel and sapphire gla...
Surgical-Grade Stainless Steel Chronographs with Sapphire Glass
With precision timekeeping and best-in-class materials, the Ray Collection lets you own your time in style.
Waykins Foldable Sunglasses + 31 New Styles
From folding sunglasses to scratch-resistant lenses, our latest sunglasses are made to look beyond and see things cleare...
Soft, itch-free scarves & beanies
With breathable, heat-trapping warmth, each scarf and beanie in The Montagna Collection is thoughtfully designed for the...
Watches With A Visible Heartbeat
The Dante watches are powered by your movement. As long as you're moving, the watch will too. Don't stop moving.
Foldable, travel-ready bags for the urban explorer
Designed in Denmark, each water-resistant, lightweight bag in The Lazy Bear Foldable Collection is easily packed for tra...
The Italian Leather Belt Collection
Each leather belt is a blend of Italian craftsmanship with Danish design and modern-day style.
The Kite Collection
The Kite Collection is a versatile selection of lightweight beanies. Each crafted with 100% organic cotton, ensuring a b...
The Lincoln Collection
Crafted from supple leather in a range of colors, each wallet and bag combines functional design with enduring quality a...
New Articles
Men’s Wedding Rings & Bands – Your Ultimate Guide
From choosing the right ring size to shopping for non-traditional bands and rings, discover how to choose your wedding b...
Valentine’s Gifts for Him
From Danish-designed watches to rings, necklaces and bracelets, find a gift for him that means something this Valentine...
What is a Moonphase Watch & How to Set It
Learn how to read and set the world’s oldest watch complication – the moonphase.
How to Clean & Care For Men’s Bracelets
We answer all your men’s bracelet care and cleaning questions. From swimming with beads to sleeping with stainless steel...
4 Questions to Ask Before Buying a Skeleton Watch
Asking yourself these 4 questions will help you choose the right men’s skeleton watch and make sure you understand how t...
How to Wear a Pocket Watch with Style
From choosing the pocket watch chain to learning which buttonhole to use, check out how to wear a pocket watch the right...
How to Wash Your Beanie
Learn how to hand-wash your beanie with easy-to-follow instructions and pictures.
How to Wear a Beanie: The Ultimate Guide for Men
Consider this your guide into the world of beanie styles, materials, and shopping tips so you’ll know exactly which men...
Men’s Necklaces – Your Ultimate Guide
From choosing the right chain to wearing dog tags and crosses, discover how to wear a man’s necklace with style.